Service & Parts
We take care of all makes and models in our state-of-the-art facilities. Our goal is to return your vehicle to you at factory specifications. Enjoy complimentary beverages and cookies while you wait, along with free Wi-Fi. All service visits come with complimentary car washes and courtesy shuttle service.
New Car Specials
Whether you're looking to buy or lease a new vehicle, Bergstrom Automotive has got you covered! Our team is looking forward to helping you find the perfect vehicle. We have 36 brands to choose from across 32 different locations. Be sure to explore our competitive lease deals on new cars available now at a Bergstrom dealership near you. If you don't see what you need on our website, we will help you find it.
Used Car Specials
Don't Take Our Word for it. Read What Our Guests are Writing About Us!
WONDERFUL car dealership! When our daughter moved from NJ to Madison, WI, they helped her with her transportation needs. They even washed her dirty vehicle! We feel great to know that although Dad can't be there, when she needs service she knows where to go and they treat her right! Great job!
- Donna K.
My wife and I recently were in the market to purchase a vehicle. Andy was very professional and let us try the car for the day to see if it was the right fit for our family! I was blown away by their kindness and attention to detail and will for sure be doing business with them again in the future. If you need a car their service is second to none!
- Grant O.
My husband and I needed new vehicles. The body shop helped by dealing with the insurance company. The salesman Matt in Neenah helped us. He listened to what we wanted and we didn't feel pushed into buying just anything. We also check market pricing and got great pricing for our Cruz and Malibu!
- Lindsay M.
Read What Others are Writing About Us on Facebook! >>
Shop All of Our Brands
Bergstrom Automotive brings you a unique selection of cars for sale at our Wisconsin dealerships. Our guests come to visit us for our unmatched inventory of cars, trucks, and SUVs from all of the top automotive brands. Take a moment to explore the new, used, and certified pre-owned vehicles for sale and visit one of our dealership locations for a test drive.
Bergstrom Automotive - Wisconsin's #1 Automotive Retailer
At Bergstrom Automotive, we strive to be the recognized leader of guest service through the commitment to treat everyone like family.
We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! Bergstrom Automotive treats the needs of each individual guest with paramount concern. We demonstrate our commitment to excellence!
Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form or by calling.
Enjoy the many services that we have to offer, including online scheduling for all of your vehicle's service needs. Good credit -- or not so good credit? All applications accepted! Looking for affordable options? Use our vehicle search page to find vehicles to fit your budget.