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Featured New Vehicles | Shop Now!

Whether you're looking to buy or lease a new vehicle, Bergstrom Automotive has got you covered! Our team is looking forward to helping you find the perfect vehicle. We have 36 brands to choose from across 32 different locations. If you don't see what you need on our website, we will help you find it.

Specials

  • 2015 MINI Cooper Countryman FWD..
    As low as 1.9% APR for 60 Mon*
    2015 MINI Cooper Countryman FWD..
    *Disclaimer *As low as 1.9% APR financing for contracts up to 60 months on any new 2015 MINI Countryman model. Rates available from participating MINI dealers to eligible, qualified customers with excellent credit history who meet MINI Financial Services credit requirements. For example, with $0 down payment, a retail installment contract on a 2015 MINI Countryman with MSRP of $24,850 may be repaid in 24 monthly installments of $1056.03 or may be repaid in 60 monthly installments of $434.48. Not all customers will qualify for down payment waiver or lowest rate. Example excludes tax, title and other government fees. Other rates and payment terms available. Subject to availability. Speak to a MINI Motoring Advisor for details. $250 Option Credit also available on MINI Cooper Countryman models. $500 Option Credit also available on MINI Cooper S Countryman models. $500 Option Credit also available on MINI Cooper S Countryman ALL4 models. $500 Option Credit also available on MINI John Cooper Works Countryman ALL4 models. Option Credits offset MSRP. APR and credits valid through 09/30/15. Credits may be combined with other offers unless otherwise stated. Must take delivery by 09/30/15. All new MINI Passenger Cars come standard with Boot to Bonnet No Cost Maintenance standard for 3 years or 36,000 miles, whichever comes first and begins on the original in-service date. Refer to the MINI Service and Warranty Information booklet for complete terms, conditions and limitations. Visit your authorized MINI dealer for important details. Expires expires on 09/30/2015 Stock Number: 15064 View Details
  • 2015 MINI Cooper Hardtop
    As low as 1.9% APR for 60 Mon*
    2015 MINI Cooper Hardtop
    *Disclaimer *As low as 1.9% APR financing for contracts up to 60 months on any new 2015 MINI Hardtop 2 Door model. Rates available from participating MINI dealers to eligible, qualified customers with excellent credit history who meet MINI Financial Services credit requirements. For example, with $0 down payment, a retail installment contract on a 2015 MINI Hardtop 2 Door with MSRP of $22,800 may be repaid in 24 monthly installments of $968.92 or may be repaid in 60 monthly installments of $398.64. Not all customers will qualify for down payment waiver or lowest rate. Example excludes tax, title and other government fees. Other rates and payment terms available. Subject to availability. Speak to a MINI Motoring Advisor for details. $500 Option Credit also available on MINI Cooper Hardtop 2 Door models. $1,000 Option Credit also available on MINI Cooper S Hardtop 2 Door models. $1,000 Option Credit also available on MINI John Cooper Works Hardtop models. Option Credits offset MSRP. APR and credits valid through 09/30/15. Credits may be combined with other offers unless otherwise stated. Must take delivery by 09/30/15. All new MINI Passenger Cars come standard with Boot to Bonnet No Cost Maintenance standard for 3 years or 36,000 miles, whichever comes first and begins on the original in-service date. Refer to the MINI Service and Warranty Information booklet for complete terms, conditions and limitations. Visit your authorized MINI dealer for important details. Expires expires on 09/30/2015 View Inventory
  • 2015 MINI Cooper Hardtop 4 Door
    As low as 1.9% APR for 60 Mon*
    2015 MINI Cooper Hardtop 4 Door
    *Disclaimer *As low as 1.9% APR financing for contracts up to 60 months on any new 2015 MINI Hardtop 4 Door model. Rates available from participating MINI dealers to eligible, qualified customers with excellent credit history who meet MINI Financial Services credit requirements. For example, with $0 down payment, a retail installment contract on a 2015 MINI Hardtop 4 Door with MSRP of $23,800 may be repaid in 24 monthly installments of $1,011.41 or may be repaid in 60 monthly installments of $416.12. Not all customers will qualify for down payment waiver or lowest rate. Example excludes tax, title and other government fees. Other rates and payment terms available. Subject to availability. Speak to a MINI Motoring Advisor for details. $500 Option Credit also available on MINI Cooper Hardtop 4 Door models. $500 Option Credit also available on MINI Cooper S Hardtop 4 Door models. Option Credits offset MSRP. APR and credits valid through 09/30/15. Credits may be combined with other offers unless otherwise stated. Must take delivery by 09/30/15. All new MINI Passenger Cars come standard with Boot to Bonnet No Cost Maintenance standard for 3 years or 36,000 miles, whichever comes first and begins on the original in-service date. Refer to the MINI Service and Warranty Information booklet for complete terms, conditions and limitations. Visit your authorized MINI dealer for important details. Expires expires on 09/30/2015 View Inventory
  • 2015 MINI Cooper Roadster
    As low as 1.9% APR for 60 Mon*
    2015 MINI Cooper Roadster
    *Disclaimer *As low as 1.9% APR financing for contracts up to 60 months on any new 2015 MINI Roadster model. Rates available from participating MINI dealers to eligible, qualified customers with excellent credit history who meet MINI Financial Services credit requirements. For example, with $0 down payment, a retail installment contract on a 2015 MINI Roadster with MSRP of $28,200 may be repaid in 24 monthly installments of $1,198.40 or may be repaid in 60 monthly installments of $493.05. Not all customers will qualify for down payment waiver or lowest rate. Example excludes tax, title and other government fees. Other rates and payment terms available. Subject to availability. Speak to a MINI Motoring Advisor for details. APR and credits valid through 09/30/15. Credits may be combined with other offers unless otherwise stated. Must take delivery by 09/30/15. All new MINI Passenger Cars come standard with Boot to Bonnet No Cost Maintenance standard for 3 years or 36,000 miles, whichever comes first and begins on the original in-service date. Refer to the MINI Service and Warranty Information booklet for complete terms, conditions and limitations. Visit your authorized MINI dealer for important details. Expires expires on 09/30/2015 View Inventory
  • 2015 MINI Cooper S Countryman ALL4
    As low as 1.9% APR for 60 Mon*
    2015 MINI Cooper S Countryman ALL4
    *Disclaimer *As low as 1.9% APR financing for contracts up to 60 months on any new 2015 MINI Countryman model. Rates available from participating MINI dealers to eligible, qualified customers with excellent credit history who meet MINI Financial Services credit requirements. For example, with $0 down payment, a retail installment contract on a 2015 MINI Countryman with MSRP of $24,850 may be repaid in 24 monthly installments of $1056.03 or may be repaid in 60 monthly installments of $434.48. Not all customers will qualify for down payment waiver or lowest rate. Example excludes tax, title and other government fees. Other rates and payment terms available. Subject to availability. Speak to a MINI Motoring Advisor for details. $250 Option Credit also available on MINI Cooper Countryman models. $500 Option Credit also available on MINI Cooper S Countryman models. $500 Option Credit also available on MINI Cooper S Countryman ALL4 models. $500 Option Credit also available on MINI John Cooper Works Countryman ALL4 models. Option Credits offset MSRP. APR and credits valid through 09/30/15. Credits may be combined with other offers unless otherwise stated. Must take delivery by 09/30/15. All new MINI Passenger Cars come standard with Boot to Bonnet No Cost Maintenance standard for 3 years or 36,000 miles, whichever comes first and begins on the original in-service date. Refer to the MINI Service and Warranty Information booklet for complete terms, conditions and limitations. Visit your authorized MINI dealer for important details. Expires expires on 09/30/2015 View Inventory
  • 2015 MINI Cooper S Hardtop
    As low as 1.9% APR for 60 Mon*
    2015 MINI Cooper S Hardtop
    *Disclaimer *As low as 1.9% APR financing for contracts up to 60 months on any new 2015 MINI Hardtop 2 Door model. Rates available from participating MINI dealers to eligible, qualified customers with excellent credit history who meet MINI Financial Services credit requirements. For example, with $0 down payment, a retail installment contract on a 2015 MINI Hardtop 2 Door with MSRP of $22,800 may be repaid in 24 monthly installments of $968.92 or may be repaid in 60 monthly installments of $398.64. Not all customers will qualify for down payment waiver or lowest rate. Example excludes tax, title and other government fees. Other rates and payment terms available. Subject to availability. Speak to a MINI Motoring Advisor for details. $500 Option Credit also available on MINI Cooper Hardtop 2 Door models. $1,000 Option Credit also available on MINI Cooper S Hardtop 2 Door models. $1,000 Option Credit also available on MINI John Cooper Works Hardtop models. Option Credits offset MSRP. APR and credits valid through 09/30/15. Credits may be combined with other offers unless otherwise stated. Must take delivery by 09/30/15. All new MINI Passenger Cars come standard with Boot to Bonnet No Cost Maintenance standard for 3 years or 36,000 miles, whichever comes first and begins on the original in-service date. Refer to the MINI Service and Warranty Information booklet for complete terms, conditions and limitations. Visit your authorized MINI dealer for important details. Expires expires on 09/30/2015 View Inventory
  • 2015 MINI Cooper S Hardtop 4 Door
    As low as 1.9% APR for 60 Mon*
    2015 MINI Cooper S Hardtop 4 Door
    *Disclaimer *As low as 1.9% APR financing for contracts up to 60 months on any new 2015 MINI Hardtop 4 Door model. Rates available from participating MINI dealers to eligible, qualified customers with excellent credit history who meet MINI Financial Services credit requirements. For example, with $0 down payment, a retail installment contract on a 2015 MINI Hardtop 4 Door with MSRP of $23,800 may be repaid in 24 monthly installments of $1,011.41 or may be repaid in 60 monthly installments of $416.12. Not all customers will qualify for down payment waiver or lowest rate. Example excludes tax, title and other government fees. Other rates and payment terms available. Subject to availability. Speak to a MINI Motoring Advisor for details. $500 Option Credit also available on MINI Cooper Hardtop 4 Door models. $500 Option Credit also available on MINI Cooper S Hardtop 4 Door models. Option Credits offset MSRP. APR and credits valid through 09/30/15. Credits may be combined with other offers unless otherwise stated. Must take delivery by 09/30/15. All new MINI Passenger Cars come standard with Boot to Bonnet No Cost Maintenance standard for 3 years or 36,000 miles, whichever comes first and begins on the original in-service date. Refer to the MINI Service and Warranty Information booklet for complete terms, conditions and limitations. Visit your authorized MINI dealer for important details. Expires expires on 09/30/2015 View Inventory
  • 2014 Volkswagen Golf 4dr HB DSG..
    2014 Golf Model Year Closeout*
    2014 Volkswagen Golf 4dr HB DSG..
  • 2014 Volkswagen Golf 4dr HB DSG..
    2014 Golf Model Year Closeout*
    2014 Volkswagen Golf 4dr HB DSG..
  • 2014 Cadillac ATS 4dr Sdn 2.0L..
    2014 Model Closeout*
    2014 Cadillac ATS 4dr Sdn 2.0L..
 

Service & Parts Department

We take care of all makes and models in our state-of-the-art facilities. Our goal is to return your vehicle to you at factory specifications. Enjoy complimentary beverages and cookies while you wait, along with free Wi-Fi. All service visits come with complimentary car washes and courtesy shuttle service.

Featured Used Vehicles | shop now!

Every pre-owned vehicle we sell goes through an extensive certification process. Whether it is the manufacturer's certification or Bergstrom Automotive's 123-point Pre-Owned Vehicle Promise Certification, your vehicle is guaranteed to be up to the highest standard.

Specials

 

Bergstrom Automotive in the Community

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Enjoy the many services that we have to offer, including online scheduling for all of your vehicle's service needs. Good credit -- or not so good credit? All applications accepted! Looking for affordable options? Use our vehicle search page to find vehicles to fit your budget.

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Don't take our word for it.

Read what our guests are writing about us!

WONDERFUL car dealership! When our daughter moved from NJ to Madison, WI, they helped her with her transportation needs. They even washed her dirty vehicle! We feel great to know that although Dad can't be there, when she needs service she knows where to go and they treat her right! Great job!

- Donna K.

My wife and I recently were in the market to purchase a vehicle. Andy was very professional and let us try the car for the day to see if it was the right fit for our family! I was blown away by their kindness and attention to detail and will for sure be doing business with them again in the future. If you need a car their service is second to none!

- Grant O.

My husband and I needed new vehicles. The body shop helped by dealing with the insurance company. The salesman Matt in Neenah helped us. He listened to what we wanted and we didn't feel pushed into buying just anything. We also check market pricing and got great pricing for our Cruz and Malibu!

- Lindsay M.

Shop All of Our Brands | Shop now!

Whether you're looking to buy or lease a new vehicle, Bergstrom Automotive has got you covered! Our team is looking forward to helping you find the perfect vehicle. We have 36 brands to choose from across 32 different locations. If you don't see what you need on our website, we will help you find it.

 

Bergstrom Automotive - Wisconsin's #1 Automotive Retailer

We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! Bergstrom Automotive treats the needs of each individual guest with paramount concern. We demonstrate our commitment to excellence!

Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form or by calling.
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