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Featured New Vehicles

Whether you're looking to buy or lease a new vehicle, Bergstrom Automotive has got you covered! Our team is looking forward to helping you find the perfect vehicle. We have 36 brands to choose from across 32 different locations. If you don't see what you need on our website, we will help you find it.

Specials

  • 2016 Hyundai Elantra
    Customer Cash Back*
    2016 Hyundai Elantra
    *Disclaimer ¹ See your participating Hyundai dealer for more details on these special offers. Special limited time annual percentage rate (APR) available to qualified buyers on approved credit through Hyundai Motor Finance. May not be combined with other special offers except where specified. Only a limited number of customers will qualify for advertised APR or lease offer. Not all buyer will qualify. Finance contract or lease agreement must be signed no later than August 31, 2015. Please contact the dealer directly to confirm that the offer(s) apply to the vehicle displayed. All vehicle inventory subject to prior sale. Expires expires on 08/31/2015 View Inventory
  • 2016 Hyundai Elantra
    Valued Owner Coupon*
    2016 Hyundai Elantra
    *Disclaimer ¹ See your participating Hyundai dealer for more details on these special offers. Special limited time annual percentage rate (APR) available to qualified buyers on approved credit through Hyundai Motor Finance. May not be combined with other special offers except where specified. Only a limited number of customers will qualify for advertised APR or lease offer. Not all buyer will qualify. Finance contract or lease agreement must be signed no later than August 31, 2015. Please contact the dealer directly to confirm that the offer(s) apply to the vehicle displayed. All vehicle inventory subject to prior sale. Expires expires on 08/31/2015 View Inventory
  • 2016 Hyundai Elantra
    Low APR*
    2016 Hyundai Elantra
    *Disclaimer ¹ See your participating Hyundai dealer for more details on these special offers. Special limited time annual percentage rate (APR) available to qualified buyers on approved credit through Hyundai Motor Finance. May not be combined with other special offers except where specified. Only a limited number of customers will qualify for advertised APR or lease offer. Not all buyer will qualify. Finance contract or lease agreement must be signed no later than August 31, 2015. Please contact the dealer directly to confirm that the offer(s) apply to the vehicle displayed. All vehicle inventory subject to prior sale. Expires expires on 08/31/2015 View Inventory
  • 2016 Hyundai Elantra
    Lease Offer*
    2016 Hyundai Elantra
    *Disclaimer ¹ See your participating Hyundai dealer for more details on these special offers. Special limited time annual percentage rate (APR) available to qualified buyers on approved credit through Hyundai Motor Finance. May not be combined with other special offers except where specified. Only a limited number of customers will qualify for advertised APR or lease offer. Not all buyer will qualify. Finance contract or lease agreement must be signed no later than August 31, 2015. Please contact the dealer directly to confirm that the offer(s) apply to the vehicle displayed. All vehicle inventory subject to prior sale. Expires expires on 08/31/2015 View Inventory
  • 2016 Hyundai Elantra
    Competitive Coupon*
    2016 Hyundai Elantra
    *Disclaimer ¹ See your participating Hyundai dealer for more details on these special offers. Special limited time annual percentage rate (APR) available to qualified buyers on approved credit through Hyundai Motor Finance. May not be combined with other special offers except where specified. Only a limited number of customers will qualify for advertised APR or lease offer. Not all buyer will qualify. Finance contract or lease agreement must be signed no later than August 31, 2015. Please contact the dealer directly to confirm that the offer(s) apply to the vehicle displayed. All vehicle inventory subject to prior sale. Expires expires on 08/31/2015 View Inventory
  • 2016 Hyundai Elantra GT
    Customer Cash Back*
    2016 Hyundai Elantra GT
    *Disclaimer ¹ See your participating Hyundai dealer for more details on these special offers. Special limited time annual percentage rate (APR) available to qualified buyers on approved credit through Hyundai Motor Finance. May not be combined with other special offers except where specified. Only a limited number of customers will qualify for advertised APR or lease offer. Not all buyer will qualify. Finance contract or lease agreement must be signed no later than August 31, 2015. Please contact the dealer directly to confirm that the offer(s) apply to the vehicle displayed. All vehicle inventory subject to prior sale. Expires expires on 08/31/2015 View Inventory
  • 2016 Hyundai Elantra GT
    Competitive Coupon*
    2016 Hyundai Elantra GT
    *Disclaimer ¹ See your participating Hyundai dealer for more details on these special offers. Special limited time annual percentage rate (APR) available to qualified buyers on approved credit through Hyundai Motor Finance. May not be combined with other special offers except where specified. Only a limited number of customers will qualify for advertised APR or lease offer. Not all buyer will qualify. Finance contract or lease agreement must be signed no later than August 31, 2015. Please contact the dealer directly to confirm that the offer(s) apply to the vehicle displayed. All vehicle inventory subject to prior sale. Expires expires on 08/31/2015 View Inventory
  • 2016 Hyundai Elantra GT
    Valued Owner Coupon*
    2016 Hyundai Elantra GT
    *Disclaimer ¹ See your participating Hyundai dealer for more details on these special offers. Special limited time annual percentage rate (APR) available to qualified buyers on approved credit through Hyundai Motor Finance. May not be combined with other special offers except where specified. Only a limited number of customers will qualify for advertised APR or lease offer. Not all buyer will qualify. Finance contract or lease agreement must be signed no later than August 31, 2015. Please contact the dealer directly to confirm that the offer(s) apply to the vehicle displayed. All vehicle inventory subject to prior sale. Expires expires on 08/31/2015 View Inventory
  • 2016 Hyundai Elantra GT
    Lease Offer*
    2016 Hyundai Elantra GT
    *Disclaimer ¹ See your participating Hyundai dealer for more details on these special offers. Special limited time annual percentage rate (APR) available to qualified buyers on approved credit through Hyundai Motor Finance. May not be combined with other special offers except where specified. Only a limited number of customers will qualify for advertised APR or lease offer. Not all buyer will qualify. Finance contract or lease agreement must be signed no later than August 31, 2015. Please contact the dealer directly to confirm that the offer(s) apply to the vehicle displayed. All vehicle inventory subject to prior sale. Expires expires on 08/31/2015 View Inventory
  • 2016 Hyundai Elantra GT
    Low APR*
    2016 Hyundai Elantra GT
    *Disclaimer ¹ See your participating Hyundai dealer for more details on these special offers. Special limited time annual percentage rate (APR) available to qualified buyers on approved credit through Hyundai Motor Finance. May not be combined with other special offers except where specified. Only a limited number of customers will qualify for advertised APR or lease offer. Not all buyer will qualify. Finance contract or lease agreement must be signed no later than August 31, 2015. Please contact the dealer directly to confirm that the offer(s) apply to the vehicle displayed. All vehicle inventory subject to prior sale. Expires expires on 08/31/2015 View Inventory
 

Service & Parts Department

We take care of all makes and models in our state-of-the-art facilities. Our goal is to return your vehicle to you at factory specifications. Enjoy complimentary beverages and cookies while you wait, along with free Wi-Fi. All service visits come with complimentary car washes and courtesy shuttle service.

Featured Used Vehicles

Enjoy a variety of pre-owned options. Every pre-owned vehicle we sell goes through an extensive certification process. Whether it is the manufacturer's certification or Bergstrom Automotive's 123-point Pre-Owned Vehicle Promise Certification, your vehicle is guaranteed to be up to the highest standard.

Specials

 

Bergstrom Automotive Team in the Community

Watch Beautiful Life Watch Bergstrom Mission Watch Bergstrom Values

Bergstrom Automotive Shopping Tools

Enjoy the many services that we have to offer, including online scheduling for all of your vehicle's service needs. Good credit -- or not so good credit? All applications accepted! Looking for affordable options? Use our vehicle search page to find vehicles to fit your budget.

Value Your Trade

Vehicles Under $10K

Financing That Works

Find Your Career

 

Don't take our word for it.

Read what our guests are writing about us!

WONDERFUL car dealership! When our daughter moved from NJ to Madison, WI, they helped her with her transportation needs. They even washed her dirty vehicle! We feel great to know that although Dad can't be there, when she needs service she knows where to go and they treat her right! Great job!


-Donna Klein

My wife and I recently were in the market to purchase a vehicle. Andy was very professional and let us try the car for the day to see if it was the right fit for our family! I was blown away by their kindness and attention to detail and will for sure be doing business with them again in the future. If you need a car their service is second to none!

-Grant O., Neenah

My husband and I needed new vehicles. The body shop helped by dealing with the insurance company. The salesman Matt in Neenah helped us. He listened to what we wanted and we didn't feel pushed into buying just anything. We also check market pricing and got great pricing for our Cruz and Malibu!


-Lindsay McCormick

Shop All of Our Brands

Whether you're looking to buy or lease a new vehicle, Bergstrom Automotive has got you covered! Our team is looking forward to helping you find the perfect vehicle. We have over 30 brands to choose from across 32 locations. If you don't see what you need on our website, we will help you find it.

 

Welcome to the Bergstrom Automotive Family - Wisconsin's #1 Automotive Retailer

We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! Bergstrom Automotive treats the needs of each individual guest with paramount concern. We demonstrate our commitment to excellence!

Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form or by calling.
Bergstrom Automotive Mission