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Featured New Vehicles

Whether you're looking to buy or lease a new vehicle, Bergstrom Automotive has got you covered! Our team is looking forward to helping you find the perfect vehicle. We have 36 brands to choose from across 32 different locations. If you don't see what you need on our website, we will help you find it.

Specials

  • 2016 Kia Sorento
    Cash Back Offer*
    2016 Kia Sorento
    *Disclaimer

    Cash back from Kia Motors America, Inc (KMA). Must take delivery from a participating dealer and from retail stock from 7/7/2015 to 9/8/2015. Cash back offer when you purchase a new car only and may not be combined with Special Low APR and Special Lease offers. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details.

    Expires expires on 09/08/2015 View Inventory
  • 2016 Kia Sorento
    Cash Back Offer*
    2016 Kia Sorento
    *Disclaimer

    Cash back from Kia Motors America, Inc (KMA). Must take delivery from a participating dealer and from retail stock from 7/7/2015 to 9/8/2015. Cash back offer when you purchase a new car only and may not be combined with Special Low APR and Special Lease offers. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details.

    Expires expires on 09/08/2015 View Inventory
  • 2015 Kia Cadenza 4dr Sdn Premium
    Sale Price: $40,280*
    2015 Kia Cadenza 4dr Sdn Premium
    *Disclaimer

    Cash back from Kia Motors America, Inc (KMA). Must take delivery from a participating dealer and from retail stock from 7/7/2015 to 9/8/2015. Cash back offer when you purchase a new car only and may not be combined with Special Low APR and Special Lease offers. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details.

    Expires expires on 09/08/2015 Stock Number: KFK15191 View Details
  • 2015 Kia Cadenza 4dr Sdn Premium
    Sale Price: $33,999*
    2015 Kia Cadenza 4dr Sdn Premium
    *Disclaimer

    Cash back from Kia Motors America, Inc (KMA). Must take delivery from a participating dealer and from retail stock from 7/7/2015 to 9/8/2015. Cash back offer when you purchase a new car only and may not be combined with Special Low APR and Special Lease offers. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details.

    Expires expires on 09/08/2015 Stock Number: 15312 View Details
  • 2015 Kia Forte 4dr Sdn Auto EX
    Sale Price: $18,850*
    2015 Kia Forte 4dr Sdn Auto EX
    *Disclaimer

    Cash back from Kia Motors America, Inc (KMA). Must take delivery from a participating dealer and from retail stock from 7/7/2015 to 9/8/2015. Cash back offer when you purchase a new car only and may not be combined with Special Low APR and Special Lease offers. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details.

    Expires expires on 09/08/2015 Stock Number: KFK15035 View Details
  • 2015 Kia Forte
    Cash Back Offer*
    2015 Kia Forte
    *Disclaimer

    Cash back from Kia Motors America, Inc (KMA). Must take delivery from a participating dealer and from retail stock from 7/7/2015 to 9/8/2015. Cash back offer when you purchase a new car only and may not be combined with Special Low APR and Special Lease offers. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details.

    Expires expires on 09/08/2015 View Inventory
  • 2015 Kia Forte Koup 2dr Cpe Auto..
    Sale Price: $22,430*
    2015 Kia Forte Koup 2dr Cpe Auto..
    *Disclaimer

    Cash back from Kia Motors America, Inc (KMA). Must take delivery from a participating dealer and from retail stock from 7/7/2015 to 9/8/2015. Cash back offer when you purchase a new car only and may not be combined with Special Low APR and Special Lease offers. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details.

    Expires expires on 09/08/2015 Stock Number: KFK15192 View Details
  • 2015 Kia Forte5
    Cash Back Offer*
    2015 Kia Forte5
    *Disclaimer

    Cash back from Kia Motors America, Inc (KMA). Must take delivery from a participating dealer and from retail stock from 7/7/2015 to 9/8/2015. Cash back offer when you purchase a new car only and may not be combined with Special Low APR and Special Lease offers. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details.

    Expires expires on 09/08/2015 View Inventory
  • 2015 Kia Forte5
    Cash Back Offer*
    2015 Kia Forte5
    *Disclaimer

    Cash back from Kia Motors America, Inc (KMA). Must take delivery from a participating dealer and from retail stock from 7/7/2015 to 9/8/2015. Cash back offer when you purchase a new car only and may not be combined with Special Low APR and Special Lease offers. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details.

    Expires expires on 09/08/2015 View Inventory
  • 2015 Kia Optima
    Cash Back Offer*
    2015 Kia Optima
    *Disclaimer

    Cash back from Kia Motors America, Inc (KMA). Must take delivery from a participating dealer and from retail stock from 7/7/2015 to 9/8/2015. Cash back offer when you purchase a new car only and may not be combined with Special Low APR and Special Lease offers. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details.

    Expires expires on 09/08/2015 View Inventory

Service & Parts Department

We take care of all makes and models in our state-of-the-art facilities. Our goal is to return your vehicle to you at factory specifications. Enjoy complimentary beverages and cookies while you wait, along with free Wi-Fi. All service visits come with complimentary car washes and courtesy shuttle service.

Featured Used Vehicles

Enjoy a variety of pre-owned options. Every pre-owned vehicle we sell goes through an extensive certification process. Whether it is the manufacturer's certification or Bergstrom Automotive's 123-point Pre-Owned Vehicle Promise Certification, your vehicle is guaranteed to be up to the highest standard.

Specials

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Bergstrom Automotive Shopping Tools

Enjoy the many services that we have to offer, including online scheduling for all of your vehicle's service needs. Good credit -- or not so good credit? All applications accepted! Looking for affordable options? Use our vehicle search page to find vehicles to fit your budget.

Don't take our word for it. Read what our guests are writing about us!

Shop All of Our Brands

Whether you're looking to buy or lease a new vehicle, Bergstrom Automotive has got you covered! Our team is looking forward to helping you find the perfect vehicle. We have over 30 brands to choose from across 32 locations. If you don't see what you need on our website, we will help you find it.

Welcome to the Bergstrom Automotive Family - Wisconsin's #1 Automotive Retailer

We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! Bergstrom Automotive treats the needs of each individual guest with paramount concern. We demonstrate our commitment to excellence!

Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form or by calling.
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