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About Bergstrom Automotive
Driven to Deliver. Committed to You.
We’re proud to be Wisconsin’s #1 automotive marketplace! We’re a family-owned company built on trust, integrity and a commitment of delivering great guest service. Headquartered in Neenah, Wisconsin, our team operates over 50 locations across the state and we represent 34 brands. From new and pre-owned vehicles to expert service and financing, we’re here to deliver a world-class experience at every turn.
Who We Are
#Bpride defines the Bergstrom Automotive Careers culture. We believe that when we take care of our team, they then take great care of our guests. We pride ourselves on being a fun, great place to work, where our teammates look out for each other.
A Message from Tim Bergstrom
Guest Experience is what drives us. We truly appreciate our guests and we strive to be the best. Almost daily, we get notes and emails from our guests letting us know about their experiences with our company. These messages help us celebrate, as well as provide us with learning tools to get better. We encourage and welcome any story about an experience with Bergstrom Automotive. I want to make myself directly available to all of our guests.
Sincerely,
Tim Bergstrom
President & Chief Executive Officer
Executive Management
Co-Founder & Executive Chairman
President & Chief Executive Officer
Executive Vice President & General Counsel
John F. Bergstrom
Co-Founder & Executive Chairman
What Makes the Bergstrom Experience Different?
We've built the Bergstrom Experience around four key promises:
Guaranteed Quality
Every vehicle we sell — new or pre-owned — must meet our rigorous quality standards. Your peace of mind comes first.
Upfront, Negotiation-Free Pricing
Our prices are clearly marked and fair from the start. No haggling. No pressure. Just a transparent and simple way to shop.
Family-Like Service
From your first visit to years after your purchase, we’re here with honest answers, helpful guidance, and unmatched service.
Commitment to Community
We’re proud to support the communities that support us, with deep and ongoing investments in local charities, education, and healthcare.
Community Is at the
Heart of What We Do
At Bergstrom Automotive, success isn’t just about vehicles sold — it’s about lives impacted. That’s why community involvement is a cornerstone of who we are.
Some of our most meaningful partnerships and initiatives include:
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Make-A-Wish Wisconsin
Over 13 years of partnership, helping grant 80+ life-changing wishes. -
United Way of Wisconsin
Annual contributions, vehicle donations and leadership involvement across multiple regions. -
Drive for a Cure
An annual initiative raising funds and awareness for breast cancer research. -
Boys & Girls Clubs
Committed to making our communities a better place for young people and their families.
Your Automotive Partner for the Road Ahead
From our guest-first guarantees to our committed community support, Bergstrom Automotive is proud to be a trusted automotive group throughout Wisconsin. Whether you're shopping online for the perfect vehicle or visiting one of our conveniently located dealerships in Green Bay, Madison, Manitowoc, Appleton, Oshkosh, or the Fox Valley, our team is here to deliver the exceptional service you deserve. As a leader in customer satisfaction, we ensure that your buying experience is seamless, with personalized attention, flexible financing options, and transparent pricing.
We understand that finding the right car is an important decision, and we're here to make it easier. Whether you're interested in a new or pre-owned vehicle, or need maintenance and repair services, Bergstrom Automotive is your one-stop destination for all things automotive. Our dealerships across Wisconsin are equipped with a wide range of vehicles, expert technicians, and friendly sales teams ready to assist you. Visit us in-person or shop our extensive inventory online to take advantage of special offers and discover why we're the go-to choice for car shoppers in Wisconsin.
