We treat customers as we would a guest in our home.  We've been recognized as a leader in guest service in the automotive industry and have received the following awards:



Named #1 Automotive Dealer in the U.S. by TIME Magazine

• General Motors Dealer of the Year
• Lexus Elite
• Saturn Summit Award
• Cadillac Master Dealer Award
• Jaguar #1 in the USA for Customer Service
• Honda President's Award (One of only ten 7 - time winners in the United States)
• Cadillac Dewar's Award
• Ford Blue Oval Certification
• Chrysler Five Star Award
• Volvo Sales and Service Satisfaction - Ranked Top Ten in the Nation
• Saab Sales and Service Satisfaction - #1 in the district and in the Top 10% in the Nation
• Nissan Owner First Award of Excellence
• Land Rover #1 in the USA for Customer Service

The recipe for our success is very simple.  Our Mission, Vision, 12 "Bergstrom Basics," and 164 "Bergstrom Standards" embody the Bergstrom Automotive culture.  Our team members strive to provide our guests with world-class treatment.

BERGSTROM LOCATIONS

As Wisconsin’s #1 Automotive Retailer, we support communities through
25 dealerships around the state.