Don't Take Our Word for it. Read What Our Guests are Writing About Us!
The service was excellent, their new upfront pricing was really helpful and took the guesswork and anxiety out of making our decision. Jay L. was awesome with our questions he emailed me back and forth even into the night. We had our car ready when we got there and the process went smooth. We also got excellent value for our trade-in.
- Jackalyn O.
I just had a wonderful experience at Bergstrom, thanks to their upfront pricing and service! The associate I got to work with, Chad Nissen, had the vehicle I picked out ready for me to buy in less then 10min! That's crazy right! I couldn't be happier with my choice, even got to joke around with some of the other employees there. I was completely shocked how quick and easy it is to purchase a vehicle and drive it off the lot all before lunch. I will definitely be returning soon to select another vehicle as my wife won't stop driving "my" car.
- Lucas W.
Jeremy Mcknight was amazing to work with on finding the right car! I was in a rush to get a new vehicle for myself and had a price limit, I found the perfect vehicle and he made it so easy with negotiation free pricing. Jeremy explained my options and warranties clearly so I could understand the differences. It wasn’t a huge process, like I feared, doing this on my own for the first time. Extremely professional and definitely recommend working with him!
- Morgan F.
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Service & Parts
We take care of all makes and models in our state-of-the-art facilities. Our goal is to return your vehicle to you at factory specifications. Enjoy complimentary beverages and cookies while you wait, along with free Wi-Fi. All service visits come with complimentary car washes and courtesy shuttle service.
New Car Specials
Whether you're looking to buy or lease a new vehicle, Bergstrom Automotive has got you covered! Our team is looking forward to helping you find the perfect vehicle. We have 36 brands to choose from across 32 different locations. Be sure to explore our competitive lease offers on new cars available now at a Bergstrom dealership near you. If you don't see what you need on our website, we will help you find it.
Used Car Specials
Shop All of Our Brands
Bergstrom Automotive brings you a unique selection of cars for sale at our Wisconsin dealerships. Our guests come to visit us for our unmatched inventory of cars, trucks, and SUVs from all of the top automotive brands. Take a moment to explore the new, used, and certified pre-owned vehicles for sale and visit one of our dealership locations for a test drive.
Bergstrom Automotive - Wisconsin's #1 Automotive Retailer
At Bergstrom Automotive, we strive to be the recognized leader of guest service through the commitment to treat everyone like family.
We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! Bergstrom Automotive treats the needs of each individual guest with paramount concern. We demonstrate our commitment to excellence!
Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form or by calling.
Enjoy the many services that we have to offer, including online scheduling for all of your vehicle's service needs. Good credit -- or not so good credit? All applications accepted! Looking for affordable options? Use our vehicle search page to find vehicles to fit your budget.