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Why Buy Bergstrom
The Bergstrom Experience
Upfront Pricing & Our Guest-First Guarantees
At Bergstrom Automotive, buying a vehicle should feel simple, honest, and stress-free. That’s why we created The Bergstrom Experience — a smarter way to shop, centered on Upfront Pricing and guest-first Guarantees that give you total confidence from the start.
Upfront Pricing
No games. No surprises. Just a clear, competitive price from the start. We give you our best price first — clearly marked online and in-store. You don’t need to negotiate to get a great deal. That’s just how we do business.
- Transparent, market-based pricing
- No hidden fees or pressure tactics
- Backed by real data, updated regularly
7-Day Lowest Price Protection
If you find a lower price on the same vehicle within 7 days of your purchase, we’ll refund the difference.
That’s our commitment to value — and your peace of mind.
7-Day Money-Back Guarantee
Not completely satisfied? No problem.
Return your vehicle within 7 days for a full refund. No questions asked.
Why It Matters
We believe you deserve more than a transaction — you deserve trust, respect, and a team that puts your needs first. That’s why so many drivers choose Bergstrom Automotive, Wisconsin’s #1 automotive marketplace.
Experience Car Buying the Way It Should Be
Whether you're shopping online or in-store, The Bergstrom Experience means confidence at every step.
Shop our full inventory
Know your price up front
Buy with guarantees that back you up
