The best time to buy is as soon as you're ready for a new vehicle! Bergstrom uses Upfront Pricing, with prices clearly displayed and based on equipment, availability, demand, and age in inventory, so you get competitive pricing any time you shop. Because pricing already reflects market conditions, you can focus more on finding the right vehicle than on timing the market.

You can shop all brands and locations from one place using the Bergstrom Automotive website, which lets you view all new vehicles and filter by price, body style, and more. This makes it easy to compare options across our entire network of Wisconsin car dealerships to match your needs and budget. Begin browsing our new vehicle inventory today and use our helpful filters to narrow your search based on make, model, and more.

Yes, Bergstrom positions itself as Wisconsin’s largest automotive marketplace and invites guests to explore new inventory across 34 brands, with an experienced team ready to guide you in person. You can research online, then visit any dealership for one-on-one help comparing trims, features, and value. Our sales team is ready to help!

Yes, Bergstrom specifically encourages guests to visit a dealership location for a test drive after browsing new and pre-owned vehicles online. You can shop and schedule online, then head to the store to experience your chosen vehicle in person.

At Bergstrom Automotive, every service center is staffed with highly trained, manufacturer-certified technicians who perform detailed inspections using state-of-the-art technology. We provide a multi-point vehicle check at every service visit, ensuring consistent quality and peace of mind no matter which Wisconsin location you visit. Our guest-first guarantees reflect our commitment to offering used vehicles that meet high standards of safety and reliability.

Our Certified Pre-Owned inventory gives you access to carefully vetted vehicles backed by additional protections from both the manufacturer and our dealership network. You’ll also enjoy Bergstrom’s Upfront Pricing, warranty coverage, and a 7-day return policy, giving you confidence in your purchase. With so many brands represented across our locations, we make it easy to find a CPO vehicle that fits your needs.

Yes, you can begin your purchase online by viewing detailed vehicle information, requesting more details, or starting the buying process directly from our website. Once you begin online, our team will help you confirm availability and schedule a visit to your chosen dealership. We make it simple to reserve your preferred vehicle before making the trip.

Leasing through our Bergstrom dealerships offers an easy, streamlined way to enjoy a new vehicle with lower monthly payments and flexible terms. While buying a vehicle offers full ownership and long-term value, leasing is a great option that offers affordability and flexibility. Our team can walk you through the differences and the process so you can decide whether driving newer models more frequently aligns with your lifestyle. Because we represent many brands, we can help you explore lease options that fit your budget and driving habits.

Each manufacturer we represent offers its own lease programs, incentives, and mileage options, so terms vary depending on the brand and model you choose. Once you select a vehicle online or in-store, our brand-specific dealership team will review available lease structures in detail. We’re here to make sure you understand your options clearly before making a decision.

Yes—our dealerships support a variety of lease-end solutions, including returning, purchasing, or upgrading your current leased vehicle. We help you schedule required inspections, review your buyout amount, and explore new models if you're interested in moving into another lease. Our goal is to make lease-end transitions easy and transparent for every guest.

Across our Wisconsin locations, we offer full financing support for both new and used vehicles, tailored to your budget and preferences. Our finance teams work with you one-on-one to structure personalized payment plans that fit your goals, backed by our guest-first guarantees. Whether you're shopping online or in person, we help make your purchase experience smooth from start to finish.

You can start your financing application online by selecting the dealership or vehicle you're interested in, and your information will be sent directly to that store. From there, our finance team guides you through next steps and helps finalize your purchase. The process is designed to save you time and make your visit to the dealership even easier.

Yes, our dealerships are committed to helping guests with a wide range of credit backgrounds explore financing options. While we can't disclose credit-tier specifics in this FAQ, our teams work closely with lending partners to find solutions that may fit your situation. We aim to make vehicle ownership accessible through transparent pricing and personalized support.

Your payment is shaped by several factors, including the vehicle’s Upfront Price—based on equipment, market demand, and inventory age—along with your down payment, loan term, and interest rate. Our finance professionals review each element with you so you know exactly how your payment is calculated. Clarity and transparency are central to our process.

Yes! Many of our dealerships have webpages offering online tools that allow you to begin exploring payments or pre-approval before visiting in person. You can start researching, comparing, and even completing forms directly from our website. These tools include our Sell or Trade form, payment calculators, pre-qualifying forms for financing, and more. These tools help you approach your purchase with confidence and a better understanding of your potential budget.

We use extensive market research and real-time pricing data, part of our "Upfront Pricing Philosophy" dedication, to determine fair trade-in values. Each appraisal is completed at the dealership by trained team members who evaluate your vehicle’s condition, equipment, and market demand. Our process ensures consistent, transparent valuations across our locations.

Yes—our online Sell/Trade tools allow you to begin the valuation process from home. You can submit your vehicle details, receive an offer, and then visit your chosen dealership for a final appraisal. Many guests appreciate how easy it is to start the process digitally.

Trading with Bergstrom is a seamless experience. You can apply your trade value directly toward your next purchase or sell your vehicle to us outright. In some cases, you may be able to receive payment the same day when selling to us. You’ll also enjoy the security of working with a trusted dealership backed by guest-first guarantees.

Bergstrom operates dedicated collision centers in Green Bay, Madison, Manitowoc, Neenah, and Oshkosh, with some cities offering multiple facilities. These certified centers provide towing support, estimates, insurance coordination, and full collision repair services. Each location is equipped to restore your vehicle with expert care.

Definitely! You can schedule service online and select from our many Wisconsin dealership locations. Our system makes it easy to choose a time and place that works best for you. Every location is staffed with highly trained technicians committed to delivering exceptional service.

We offer comprehensive maintenance solutions at all of our service departments, including oil changes, inspections, repairs, multi-point checks, and more. All services are performed by experienced, manufacturer-certified technicians using advanced equipment. No matter which location you choose, we’re committed to keeping your vehicle performing at its best.

Absolutely—our service centers will work on your make and model, regardless of where you purchased your vehicle. Whether you need routine maintenance or major repairs, our technicians are ready to assist. We’re here to support all drivers throughout Wisconsin.