Bergstrom Automotive raises $43,857 to support Breast Cancer Research Programs at the the Medical College of Wisconsin & UW Carbone Cancer Center
Appleton, WI (October 3, 2026) - On October 2 and 3, and September 25, Bergstrom Automotive hosted Drive for A Cure in Appleton, Green Bay, Oshkosh and Madison to support breast cancer research programs in Wisconsin. This year, the events raised $43,857. Of that amount, $35,026 was generated from guest test drives and $8,831 from donations and social media initiatives. This brings our Drive for A Cure grand total since inception to more than $745,000 donated to breast cancer research in Wisconsin.
A special fleet of 100 Bergstrom cars, trucks, SUVs and EVs were available for anyone to test drive (21 years of age or older). For each mile driven, Bergstrom donated $1 to the Medical College of Wisconsin and UW Carbone Cancer Center breast cancer research programs. Guests also enjoyed free food and refreshments and commemorative tee shirts and had an opportunity to write a special message on a vehicle to recognize a breast cancer survivor or honor the memory of someone.
“As we celebrate another successful Drive for a Cure, we're reminded of what can happen when our team and our communities come together for a cause that touches so many lives, said John F. Bergstrom, Executive Chairman, Bergstrom Automotive. “We're incredibly grateful to every guest, team member and community partner who helped year's events a success. Every mile driven and every dollar raised represents our shared commitment to advancing research and helping create a future where fewer lives are impacted by this disease."
One hundred percent of proceeds raised from the event are donated to the Medical College of Wisconsin and UW Carbone Cancer Center.
About Bergstrom Automotive
Bergstrom Automotive, headquartered in Neenah, Wisconsin, is one of the top automotive retailers in the U.S. and the largest dealer in Wisconsin. The company employs over 2,300 teammates statewide and is focused on delivering outstanding guest service. The Bergstrom organization sells and services the following franchises: Acura, Alfa Romeo, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, FIAT, Ford, Genesis, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Maserati, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Ram, Sprinter, Subaru, Toyota, Volkswagen and Volvo in facilities located throughout the state of Wisconsin.
About the Medical College of Wisconsin Cancer Center
The Medical College of Wisconsin (MCW) Cancer Center is dedicated to translating research into patient care and reducing the cancer incidence and disparities in our community. We’re taking on cancer’s toughest challenges by mobilizing nationally recognized physicians and scientists, research-driven treatments, and offering over 260 active cancer clinical trials. As the only academic medical center in the distinct and populous eastern Wisconsin region, the center forges collaborations with more than 266 members who advance critical cancer-related discoveries. The MCW Cancer Center’s clinical facilities include Froedtert Hospital, Children's Wisconsin, and the Clement J. Zablocki VA Medical Center.
About the UW Carbone Cancer Center
The UW Carbone Cancer Center at the University of Wisconsin School of Medicine and Public Health is the leader in advancing breast cancer research, prevention, and treatment. Through innovative clinical trials and laboratory studies, Carbone is developing new therapies and personalized approaches to improve outcomes for patients with breast cancer.
About Breast Cancer
- Breast cancer remains the most common cancer in women in the United States (excluding skin cancers).
- One out of eight women will be diagnosed with breast cancer in their lifetime.
- An estimated 321,910 new cases of invasive breast cancer will be diagnosed in women and around 3,000 in men this year.
- Nearly 43,000 women and men are expected to die from breast cancer in 2026.
*Data from the American Cancer Society, 2026
